Why Facebook Ordering Tool is important for your Restaurant Sales
For as long as we, Millenials, can remember, Facebook has been an integral part of our lives and would continue to be. I was about 14 when Facebook first launched its operations in India, and I remember, how each student in my university was talking about this “New” social networking platform. Connecting with friends, family, and looking for old, long lost friends to reminisce about the old times. Really, it was like a magic wand that was bringing us closer to everyone, we had ever met or were about to meet in our lives.
Fast forward to 2020, Facebook has a whole new meaning in our lives. We no longer just use it to connect with our loved ones. We now run businesses through this platform. It has become a medium to stay connected with our loyal customers and find new ones. It’s like a mini-website for small businesses that are yet to make it big in the digital space. Restaurants, for instance.
The COVID outbreak has really invigorated restauranteurs to push their boundaries and create a space for themselves in the digital sector. Earlier, not many were open to the idea of enabling online ordering or even mobile ordering experience for their customers. But now, being the only solution for restaurants to keep serving their customers and stay afloat, getting online has become a mandate. But then there are so many avenues to explore when it comes to the internet space and Facebook tops it all. No really! You want to know why?
Because you, I, and everyone else are spending more than 8 hours a day browsing Facebook feeds, especially when close to one billion people worldwide are confined to their homes to mitigate COVID-19 risk.
How Facebook Ordering Tool helps restaurants capture sales
Before we get to the benefits of the newfangled Facebook Ordering Tool, let’s first understand what exactly it is and how it works for restaurants.
Seen that Blue Button on the Restaurant Business Page that says “Order Now”? Well, that’s not just a BLUE BUTTON, it’s a MAGIC BUTTON whose magic only works when you stimulate your customers to take the right action.
Once customers click on the Order Now button, the Facebook Ordering Tool allows them to browse the menu with the prices. All they have to do is select the dishes, add to the cart, and checkout. With a well-integrated online ordering system, customers can place orders without leaving the social media experience. The idea is to be where your customers are when they are hungry, instead of waiting for them to approach your business when they’re hungry.
Special Tip: Post enticing images of your signature dishes just a couple of hours before the Lunch or Dinner time to reach the right set of audiences at the right time and to capture their vulnerability. To widen the reach, boost the post or create an ad with a carousel of scrumptious dishes bundled with an exciting offer.
Now coming back to how it helps your restaurant double up the online sales?
A faster route to ordering
You posted a professionally shot image of a sushi platter and got so many likes ad comments on it, but no sales! Why so? Sometimes people are in the mood to order food online but don’t want to disrupt their Facebook time by visiting your website. Facebook Ordering Tool allows them to place orders without losing social media experience.
Create a Crave
Facebook as a platform helps you generate demand by targeting the hyper-engaged food community with enticing food imagery. Besides this, promotional stimuli can trigger impulsive buying behavior amongst your fans, nudging them to place an unplanned order from your page. Since they are not being redirected to another website, the chances of conversion increase by a whopping 85%.
Converts visits into sales
Facebook targets an on-the-go audience that’s always looking out for something exciting while browsing through their feeds. The platform lets you efficiently reach customers at their “point of hunger”, thus, leading them to make a quick decision about what to eat.
Boost customer loyalty
Rate your experience with Pizza Town now!
Facebook algorithm is such that it keeps reminding your followers and fans to get back to your business to satiate their hunger. Reviews, feedback, and order sharing on the individual’s page are just a few elements that boost customer loyalty and bring them back to your business for more purchases.
When it comes down to it, installing a Facebook Ordering Tool makes a lot of sense as it widens your reach and increases your businesses’ visibility. It offers an easy, quick, and faster way for customers to satiate their hunger. There’s no other better way to increase conversions and improve the bottom line.
Having an online ordering website that integrates seamlessly with the Facebook ordering tool will not only make order management easier but also reduce the possibility of errors at the backend. A robust ordering system ensures that all ordering channels integrate well with the backend, allowing you to capture all orders at one place so you or your team don't have to juggle between various applications to monitor the incoming and fulfilled orders.
