Top Restaurant Online Ordering Reseller Programs to consider in 2020

Reseller Programs for Restaurant Online Ordering 2020

The ongoing pandemic has completely transformed the restaurant industry and the way it works. Most restaurants that were previously focused on integrating a POS or digitizing their table booking system are now more interested in incorporating an online ordering platform to streamline their food delivery orders.

As a direct result, it has now become crucial for restaurant tech providers to include online ordering platforms as part of their complete restaurant solution in order to strengthen their product offerings and make more sales. But building an online ordering solution from scratch requires a lot of time, investment, and resources. Hence, it makes a lot of sense to collaborate with existing Online Ordering System providers and integrate their system into your existing product offering.

There are many established restaurant ordering platforms that offer white-label reseller programs, which can be completely customized according to your brand requirements. More importantly, you get the freedom to decide your own pricing, as well as the level of the support that you would like to provide to your existing clients. I found this interesting article on how you can accelerate your business by strengthening your product offerings Click here to read!

Benefits of becoming a reseller

Expand your business offering

If you decide to become a reseller, you won’t be limited by your product offerings. You can enhance your offering, or scale up your business to deliver your restaurant clients with a wholesome solution, which also means additional revenue from existing customers.

Offer an already vetted solution to your customers

By integrating an already successful solution you can launch your business in less than 24 hours. All you need is a branded website and little content that describes your offerings. Not only it will save you from the initial hassles of tech products, but also give you ample time to focus on other important aspects of the business, such as customer acquisition, retention, and satisfaction. Most of the processes are automated, allowing you to manage the new demand easily.

Lower Financial Risk

A benefit of enrolling in a reseller program is that the financial cost is low. This is the perfect business for the budget-conscious, new entrepreneurs, or the risk-averse. You won’t need to invest years in developing the tech product. All the hard work has been done. All you have to do is rebrand it and sell it to your customer base. In most cases, you only pay annual fees to the technology provider or pay commission for orders that customers place on your website. Thus, the financial cost to set up and run the business is low.

Collect recurring residuals

Make more money with little to no effort. You have the technology that your customers are looking for, all you need to do is communicate the offering, and get them to set up the system. The more the better!

Dedicated support and training

Most platforms give their resellers all the tools that they need to sell and install their solution with minimal issues. You get access to all the training tools and support you need to set up a custom ordering platform for your clients successfully with the minimum sales effort

High demand for online ordering platforms

Food delivery orders increased by more than 150 percent by April 2020 and it is expected that delivery sales will rise at an annual rate of more than 20 percent to 365 billion by 2030.

With social distancing being practiced worldwide, restaurants are forced to offer online ordering capabilities to their customers. At present, online ordering is the only source of revenue for restaurants helping them prevent permanent closures. But even beyond it will continue to serve its importance as businesses brace for long-term changes to the way they operate.

What should you look into a reseller program

White-label product for complete customization

The first and most important factor that you should consider when selecting a reseller program is the level of customization it offers. Ideally, the online ordering platform should be a white label product and allow you to customize everything according to your branding needs. Read more about White Label Online Ordering Platform here.

Features offered by the product

The online ordering platform should have all the features that your clients will need to manage their restaurant business. It’s important to look for an ordering platform that offers easy order management, fast payment solutions, real-time analytics, delivery partner management, real-time order updates, and integration with existing POS.

Centralized access

The platform should have a centralized dashboard for resellers to manage their clients and their payments easily. It will also help you in tracking any client issues and making sure they get resolved quickly.

Round the clock customer support

The online platform should offer dedicated support to end customers through phone, email, or live chats. They should have representatives ready to answer all the questions.

The top reseller programs for restaurant online ordering


Amongst the race of Online Ordering Platforms, Restolabs has managed to become one of the most preferred for independent restaurants in the USA. This simple, yet powerful system offers support for unlimited orders, online payments, Facebook ordering, coupon builder, delivery partner management, real-time order notifications, accurate analytics, multilingual support, and integration with any existing POS.

Restolabs’s white-label software solution allows you to launch your own business under your own brand name, with all the capabilities and tools of the platform, with no differentiation. You can choose to price your offering anyway you want. Their Partner-first philosophy ensures that the reseller gets all the support he/she needs to get the restaurant clients on board without any hassle. Read more about their Reseller Program here

Gloria Foods

Gloria Food is a “Free”, No Hidden Cost, online ordering platform for restaurants. In the Free version, restaurants get access to all the basic features of an online ordering system such as customized ordering, Facebook ordering, payment integrations, POS integration, and customer support. But anyone who is looking to get a branded website would have to pay additional. But restaurants that already have a website and want to test the waters before they decide to scale up online operations often choose Gloria Foods.

As for the reseller opportunities, they run a Partner Program that allows businesses to offer online ordering capabilities under their own brand. Just like any other white label software, you get the freedom to set your margins. All you have to do is sign up for their Partner Program, submit your business details and their sales representative will get in touch with you to give you the Live Demo of how the system works. Read more about Gloria Foods Partner Program here.

Take a step in the right direction

It’s evident that restaurants, of all kinds and sizes, will take their business online in the months and years to come. Any restaurant that doesn’t pivot today, or scale online operations tomorrow, may not be able to survive for long. If you are looking for business opportunities in the restaurant industry or want to expand your tech offerings, enrolling in a Reseller partner program could just be the right next step for you.

Writer | Digital Marketer | Entrepreneur. Good food and a Good Book keep me sane!