Power of Custom Packaging Solutions

Although first impressions may seem insignificant and trivial, they have a lasting effect, especially when it comes to branding. A product’s packaging is just as important as its contents. In many cases, the packaging is both an expense and an opportunity, but when done right, effective packaging would allow your customers to feel emotionally connected to your brand.

Packaging, sometimes, is often rightly referred to as “the silent salesman” and this is why it’s imperative to choose a packaging partner that can help you create the right image for your product; positioning it in a manner that enables the customer to choose your brand over other available options in the market.

Besides being aesthetically pleasing, the packaging is also a very critical aspect of your company’s branding. Here is how:

Enables Product Differentiation:

Differentiating products is vital for companies that are looking to capture a larger share of an expanding market. For this to happen, companies have to find ways to differentiate themselves from the competition both in the minds and in the hands of consumers.

One sure-shot way to achieve this is through custom packaging. By adding unique characteristics such as foil stamping, embossing, or printing color directly on the package, companies can distinguish their products and attract potential customers.

Product Packaging can Impact Conversions On-Site:

Your brand’s quality standards are directly reflected in the packaging of your products. Your brand’s perceived value and sales will be positively impacted if you provide your customers with an outstanding buying experience. After all, 50% of shoppers are likely to recommend your product if it came in premium or branded packaging.

For instance: If your company uses recyclable or compostable packaging, you should call attention to this fact. This should be done so that your customers are fully aware of your commitment to sustainability.

Kids apparel retailer mini mioche produces adorable reusable totes that fit perfectly with its eco-friendly ethics. Alyssa Kerbel of mini mioche told Shopify, “A nice, branded bag (especially one that’s reusable) can be an amazing and relatively cost-effective marketing and advertising tool for your brand. At the store level, customers consistently give us positive feedback about our bags. They are an extra cost, but I consider it a marketing/advertising expense and I feel it’s well worth it.”

Provides Unique Unboxing Experience:

Modern technologies provide a whole host of opportunities to create an unforgettable “unboxing experience” for your customers. If you understand your customers right, you can create a joyful unboxing experience for them that they would love to share with their friends & family, most importantly on social media.

Consider the following statistics:

• More than 90,000 people type and search ‘unboxing’ on YouTube every month
• There are approximately 40 unboxing videos that have over 10 million views

Apple is one such brand, that has set a benchmark when it comes to the unboxing experience. Just searching “Apple Unboxing” on YouTube will lead to plenty of videos posted by influencers sharing their unboxing experiences. The crisp white packaging, paired with the black Apple logo has become a household name.

Unboxing experiences that are memorable can build repeat business through a positive customer experience. When you offer your customers a unique unboxing experience, you portray that you care about not only how the product is delivered, but that you go the extra mile to ensure that they have an exceptional experience from the very beginning to end.

Promote an Additional Piece of a Brand’s Identity:

Custom packaging can come in a variety of forms. It could be a printed ribbon, a simple gift tag, or a personalized packaged box. Regardless of the form, the purpose remains the same: to communicate the brand’s identity. The advantage of custom packaging is that it enables you to promote more than just your brand’s logo or URL.

For instance: Malimo, a German-based apparel brand, is a perfect example of how you can notch up your packaging even without putting in a lot of effort. Malimo’s every single package includes some unique items such as a card explaining their commitment to sustainability, a handwritten thank-you note, and so on.

As the brand identity is communicated more and more, the chances of creating a memorable first impression also increase.

Make a Note

Attractive packaging makes a product stand out in chaos. A good packaging design is engaging, informative, and creates a desire for the product inside. Custom packaging can do several things, including:

• Enhance brand awareness
• Demonstrate a brands personality
• Enables you to add a personal touch with a thank you or congratulatory message
• Communicate your value proposition
• Encourage user action
• Include any kind of social media campaign info, contest info, coupons, and more

Get it Right with the Right Partner!

With 98+% on-time delivery, Impress Communications don’t just deliver affordable, yet premium packaging solutions, but also helps you succeed by providing the right consultation. Getting it right the first time is the most critical component of any project, and our team of experts is here to help you achieve it. Find out more about Impress Communications here.