How Branded Shipping Boxes are better than Stock Boxes

E-commerce businesses, in particular, must create a reputation for themselves both online and offline. The consumer’s transaction with the brand often comes to an end once they have received their order. But adding interesting elements to the shipping box or personalizing it to deliver a memorable experience can help establish a lasting relationship with the customer.

The benefits of a well-packaged and aesthetically pleasing box extend beyond getting your product to your customer. Upon receiving a package, consumers pay as much attention to the presentation as the contents of the package. Although choosing custom shipping boxes over stock-shipping boxes may seem trivial, the latter will elevate your business to new heights.

Should you choose stock packaging or custom packaging?

This is indeed a tough and calculative decision to make. This is especially when you take into consideration the following:

• A Dotcom Distribution study reported that more than 60% of those surveyed said that a branded look and gift-like packaging make them more excited about what they ordered.
• 40% of these online shoppers reported that they would be more likely to purchase from a retailer again if the retailer made use of premium packaging.

It is important to understand the differences and pros and cons between stock packaging and custom packaging in order to make an informed decision and make your product look as good as possible. Here’s what you need to understand before you decide on either stock packaging or custom packaging.

3 Unique Benefits of Custom Boxes

Creating an unboxing experience that is tailored to your product will benefit you in many ways, such as the following:

Utilize Expertise in Retailing

Unlike stock shipping boxes, you can choose from a variety of packaging design options when you choose customized options. It not just ensures personalization but also allows adapting to the latest retail trends to create visually appealing and convenient designs. One can include instructions, warnings, and other product technical information on the box itself.

More Efficient Use of Box Space

Custom packaging ensures that you are not wasting the box space. Unlike stock boxes, custom boxes can be tailor-made to fit your products exactly to your specifications. Even more complex products can be engineered with the help of an experienced designer.

Enhance Brand Awareness

Professional box companies ensure that your artwork is optimized through printing so that you can launch new marketing campaigns with a cohesive, strong appearance through attractive boxes. Custom designs will enable your brand to differentiate itself from others. Ensure visibility at every stage of the delivery process by showcasing your logo designs, marketing slogans, and brand colors.

You should use stock packaging when:

• Your goal is to test out different marketing options and not invest in custom printing until you’re ready.
• You are a startup running on a limited budget and looking for affordable methods to carry out promotional activities.
• There is a production shortfall and the available products need to be distributed ASAP.
• You are preparing the samples that are to be distributed at a trade show.

You should use custom packaging when:

• You are looking for a premium presentation
• You’re planning aggressive online advertising with influencer marketing and unboxing videos
• There is a high volume of packaging to be produced, and you want various aspects of your packaging to be tailored according to your requirements.
• You desire unique and different packaging, and you are willing to pay more for the customization options.

Ending Note

Considering the distinct differences between branded boxes and stock boxes, there are certain instances wherein one proves to be more advantageous than another. Determining your objective and the target market should help you make an informed decision and choose the right solution.

If you’re looking for a bit of expert advice for product packaging and shipping dilemmas, the experts at Impress Communications can help you make an informed choice. All of their team members have years of experience creating custom packaging for all types of products, sizes, and configurations. They can help you make sustainable, unique, and customized branding easier!