Not every Instagram Influencer is Worth Collaborating with

They might not be “influential” enough to “influence” your target audience, but people trust influencers more than they do brands, and there’s no escape!

So how do you make sure that invest in the right place when it comes to influencer marketing?

It’s all about relevance

A young lad with six- pack abs promoting multivitamins and gym membership is always going to perform well. I’m not sure about the same guy trying to sell insurance policies and furniture. You can see it for yourself below…

Depending upon your offering, decide if you need an informer, an authority, or just a blogger to promote your digital marketing campaign. Your brand personality and the personality of the influencer should be a perfect match.

Do your research

Don’t fall prey to wannabes that fill their social profiles with irrelevant content, gain followers using unethical means and promote just about anything that satiate their need to generate new content everyday.

Use the trick that all expert digital marketers do — ask for their media pack. Analyse the stats, and compare the number of likes per post with the number of followers. Check out the interaction generated by each post. Like the one below. The numbers say it all for us!

You can even ask for the screenshot of their blog’s Google Analytics account! This way, you know the influencer’s audience is genuine and interested in what he or she has to say.

Outline your ideal influencer and begin your search for someone who’s a perfect match for your brand.

A Quick Tip: Snapchat and Periscope are new influencer marketing platforms creating an enormous arbitrage in digital marketing segment.

Want to know how you can build a successful influencer marketing campaign without spending a fortune? Get in touch with the experts today!