3 Iconic Packaging Designs to Take Inspiration From
The packaging of a product profoundly affects our perception of it. Whether browsing an online store or shopping at a supermarket, you will come across 100s of products. There is most likely a half dozen you don’t even notice. But you notice a few, and you just feel like grabbing it to know more. How? It is because the packaging, the design on the cover, and the pack’s shape are just irresistible.
Have you ever considered that wine tastes better when it comes from a nice-looking bottle? However, the label and packaging don’t really make a difference in flavor, do they? As it turns out, scientists believe they do!
We shape our experiences based on our expectations. Consumers enjoy products more when packaging designs appeal to them. 72% of American consumers admit that a product’s packaging design has a high impact on their buying decision. Businesses can take advantage of this to differentiate themselves. Long before they touch, taste, or use it, they make customers curious or happy.
The design of a package should be an important part of every brand strategy. A significant increase in revenue was reported by three out of ten businesses following packaging improvements. The color, texture, fonts, and composition of the products we buy can greatly influence our feelings, tastes, and perceptions of that brand.
Check out some of the iconic and recognizable packages we’ve pulled together for you.
Here are a few iconic packaging designs to take inspiration from:
The Blue Tiffany & Co. Box
The simple blue boxes tied with white ribbons have become a global symbol of luxury and sophistication since Tiffany & Co. first introduced them in 1878. Luxury products, such as jewelry or high-end cosmetics, are typically packaged to create an impression of opulence, sophistication, and exclusivity. An iconic package, such as the little blue box from Tiffany & Co., promotes a brand as well as a lifestyle.
The founder, Charles Lewis Tiffany, chose the turquoise color to reflect the popularity of the turquoise gem, which was particularly popular among Victorian brides. Tiffany Blue Box is elegant and eco-friendly. The box is made with eco-sustainable materials.
Toblerone’s Triangular Design
If you think of Toblerone, what is the first thing that comes to mind? Probably, its shape. No other chocolate bar in this world is as distinctive as a Toblerone bar, with its triangular box. With its timeless shape, even without its packaging, you would be able to identify one.
Swiss chocolatier Theodore Tobler, who created Toberone’s original formula in 1906, decided to manufacture honey and nougat-strewn bars in a triangular mold. It is believed that Tobler and his production manager, Emil Baumann, drew inspiration from the Matterhorn, the Swiss mountain widely renowned for its nearly symmetrical, pyramidal peak.
Around 40% of Swiss chocolate exports are Toblerone bars, with 96% exported globally.
Heinz Ketchup Bottle
Heinz revolutionized ketchup packaging with its octagonal bottle. Marcel Verhaaf, a branding expert and author of a 2011 book, states that its curved neck was specifically designed to facilitate smooth ketchup flow. As opposed to bottles with wider mouths that exposed the condiment to air and led to a color change, the narrow mouth kept the condiment safe and fresh.
Heinz started to sell ketchup in glass bottles in 1876 with a keystone shape, and then, a decade later, they switched to the now iconic octagonal bottle. Heinz is extremely possessive of its bottle design and even sued a Texas condiment company for creating a ketchup bottle that resembles that of the Heinz ketchup bottles.
Finding the Right Product Packaging Partner
This is where it all boils down to — how does one find a product packaging company that delivers impeccable quality without putting a dent in your bank account?
To start with, it is important to look for a company that understands your business requirement at its core and has had the experience of creating masterpieces that never fail to woe customers. One such organization based out of LA, USA is Impress Communications. Renowned for their unique designs and innovative customer approach, they make sure that everything they create is crafted with the most sustainable practices, ensuring that your customers have an impeccable unboxing experience. Discover Impress Communications’ Designs here.